Serie B rebranded after sponsorship deal 08/07/2010 |
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Italy´s second tier Serie B has been rebranded Serie bwin after the internet betting company signed a two-year sponsorship deal with the league.
Serie B will run its own affairs this season after the top-flight Serie A broke away from the two-division professional league.
Bwin has sponsored AC Milan for the last four years but will be replaced by Emirates from the start of next season.
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