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ESPN STAR Sports has launched ESPN Player, providing consumers with on-demand access to international sports content.

Launched in Singapore with SingTel, ESPN Player will offer both live and library events throughout the year.

In addition, ESPN STAR Sports has launched new HD channels in South East Asia and Taiwan.

Manu Sawhney, managing director of ESPN STAR Sports, said: “We are driven with a single-minded aim to serve sports fans across the region by creating new, relevant and innovative offerings for them to engage with their favourite sports.

“Over the last few years, we have brought many such offerings to fans across the region and I am very pleased to announce the launch of ESPN Player and ESPN HD, which is a testament to our continued commitment to enrich the viewing experience of sport fans, and to set new benchmarks in sports consumption across the region.”