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13 July 2010  
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More than 20 million tune into World Cup final 
 13/07/2010
 
 
More than 20 million British viewers watched the World Cup final on television, official figures show.

On BBC1, viewers watching Spain beat the Netherlands peaked at 17.9 million, with a 60 per cent share of the audience.

On ITV, which also showed the final, figures peaked at 3.8 million – a 13 per cent share of the audience.

The game averaged 15.1 million (a 54 per cent share of viewers) on BBC1 and 3.3 million (12 per cent) on ITV1.

The BBC said it had won the highest audience for a World Cup final on the channel since France won the tournament in 1998. It claimed its figures were up 1.2 million on 2006.

ITV said it drew in 3.5 million viewers for the 2006 World Cup final and the BBC more than 17 million.
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