Panini to launch 2012 sticker collection 15/07/2010 |
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London 2012 has signed up Panini as an official licensee – a deal that will see the launch of the first Olympic Games-themed sticker collection.
The London Organising Committee of the Olympic Games and Paralympic Games (LOCOG) has confirmed Panini will create a London 2012 sticker collection featuring Olympic and Paralympic legends and hopefuls from all over the world.
The sticker collection will go on sale in spring 2012 and will be the first of its kind for an Olympic and Paralympic Games. In early 2012, Panini will also launch a collectable trading card game featuring successful athletes of the past, present and future for both the Olympics and Paralympics.
Charlie Wijeratna, London 2012’s director of commercial negotiations, said: “Panini sticker collections are a staple of playgrounds – and offices – across the country around major sporting events and London 2012 will be no different.
“Of course there is great fun to be had collecting and swapping stickers, but this is also an amazing opportunity for young people to find out more about Olympic and Paralympic history, sports and the athletes themselves. We’re thrilled to be working with Panini on this.”
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