Leicester Tigers adds sponsor 16/07/2010 |
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Jewellery brand Goldsmiths has signed a sponsorship deal with rugby union team the Leicester Tigers.
The three-year agreement will see Goldsmiths become an official sponsor and the official timekeeper of the club. The East Stand at Welford Road will also become 'The Goldsmiths Stand' as part of the deal.
In addition, Goldsmiths will sponsor the 'Player of The Month' award and run regular advertisements in the matchday programme.
Justin Stead, chief executive of Aurum Holdings, which owns Goldsmiths, said: "This is a very exciting partnership for Goldsmiths, and we are delighted to become part of such a strong and successful rugby club, and indeed our local club.
"This partnership will continue to strengthen the exposure of the Goldsmiths brand and particularly raise awareness on a national level, but just as much, support the local community.
"We share a common set of values within both our organisations and we are proud to support such a leading and winning organisation as the Tigers – England's most successful rugby club."
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