Spar signs first athlete endorsement deal 16/07/2010 |
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Spar UK has announced a three-year endorsement deal with British athlete Jenny Meadows to support its long-running sponsorship of athletics in the UK and Europe.
The agreement with Meadows marks the first time the company has entered into an individual athlete endorsement deal.
The 800m runner, who won bronze at the World Athletics Championships in Berlin last summer, will work with Spar UK to promote its Summer of Sport campaign and will feature on the company’s revamped website.
Adam Margolin, head of marketing support for Spar UK, said: "Not only is Jenny a fantastic athlete with more medals to come, she’s also incredibly down to earth.
"Her 'girl next door' image fits perfectly with our local convenience message and her athletic success will enhance our healthy credentials alongside our wider support of athletics in the UK and in Europe."
Spar has been principal sponsor of the European Athletics Association since 1996 and a sponsor of UK Athletics since 2004.
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