It’s official: Nationwide ends England deal 20/07/2010 |
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Nationwide has confirmed it is to end its sponsorship of the England football team.
The move had been expected for a number of weeks, and brings an 11-season partnership to an end.
The building society’s sponsorship deals with the Wales, Northern Ireland and Scotland squads will also halt at the end of July.
In a statement, Nationwide's head of sponsorship Chris Hull said: "I can confirm that Nationwide Building Society will not be renewing its England team sponsorship with the Football Association after the current agreement expires at the end of July 2010."
"Nationwide has been involved with football sponsorship for over a decade and after a fruitful 11-year relationship with the Football Association, the organisation is currently re-focusing its marketing priorities.”
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