Ashes tickets go on sale 21/07/2010 |
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Tickets for the Ashes have gone on sale to England fans, but Cricket Australia says it does not expect the same "tidal wave" of interest as in 2006.
About 80 per cent of tickets for the 2010/11 series are kept aside for Australian Cricket Family members. The remainder have been released for sale from Tuesday (July 20) until Thursday (July 22).
An estimated 42,000 England fans travelled to Australia in 2006, but Cricket Australia expects the economic downturn to affect sales this year.
"The Barmy Army tell us there is strong interest, but we don't expect the same tidal wave as 2006," said Peter Young, Cricket Australia's public affairs general manager.
"The economic situation has changed and the British pound is now far weaker in comparison to the Australian dollar.
"The 2006/7 series was the biggest we've hosted, but we still expect this year's Ashes to be the second biggest."
A spokesman for the Barmy Army, the collective name for England's travelling fans, insisted demand is even higher than in 2006, but that sales might be slower.
"Last time, everyone was very excited having won back the Ashes for the first time in 18 years, and there was a lot of uncertainty about the ticket situation – I think a lot of people panic-booked," Paul Burnham told the BBC.
"This time, the system is different and people can take their time. You can even wait until after the first Test in Brisbane and still have time to book a package for the second Test – albeit at premium price.
"People might be waiting for the exchange rate to change or seeing what happens with the economic situation."
The Ashes begins in Brisbane on November 25.
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