Perform handed Premier League contract 21/07/2010 |
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The Premier League has awarded the global ad sales contract for its official website to Perform's media sales division, after splitting with its incumbent sales house Sky Media.
Perform’s media sales team will be responsible for selling ads across Premierleague.com, which attracts 5 million global visitors.
Perform will sell ads on Premierleague.com alongside its existing online sports properties, such as the websites for Everton and Portsmouth football clubs.
Martin Axford, head of online operations at the Premier League, said: "Perform are the perfect partner for Premierleague.com. They have an impressive track record in online sports and are well placed to ensure Premierleague.com reaches our advertising objectives."
Stefano D’Anna, managing director of Perform Media Sales, added: "Perform works with a broad range of governing bodies in the sports arena to deliver credible sports content to passionate and highly engaged audiences.
"The Premier League fits into our portfolio perfectly and, with its global reach, further demonstrates our value to advertisers looking to engage with sports fans around the world."
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