HP agrees 49ers deal 26/07/2010 |
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HP has signed a multi-year deal with the San Francisco 49ers to become the National Football League team’s presenting partner.
49ers chief sales officer John Vidalin said: “We are very excited to have our first-ever season presenting partner in HP.
“HP will have a strong brand presence integrated into the presentation of 49ers football – from training camp to the 2010 season. Similar to the 49ers’ international relevance in football, HP’s technology innovation is international in scope so we’re excited to see a partnership between a pair of iconic brands headquartered in the Bay Area.”
Michael Mendenhall, senior vice-president and chief marketing officer of HP, added: “HP is synonymous with innovation. Pairing our brand with the San Francisco 49ers, one of the most storied franchises in the NFL, creates a dynamic combination that can bring together fans of both organisations.”
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