ITV bags Rugby World Cup rights 29/07/2010 |
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ITV has been handed the exclusive rights to broadcast the next two Rugby World Cup tournaments in the UK.
Rugby World Cup Limited (RWCL) announced that the commercial broadcaster has been awarded the UK broadcast rights for Rugby World Cup 2011 in New Zealand and host broadcast rights for Rugby World Cup 2015 in England. Five parties submitted bids for the UK rights to the two events.
Under the terms of the new deal, ITV will broadcast live coverage of every match from the 2011 tournament in New Zealand and the 2015 competition in England. All matches will also be shown online at ITV.com, and the deal includes highlights and clips packages on television, online and mobile.
ITV has a long association with the Rugby World Cup, having broadcast every tournament since 1991.
Mike Miller, RWCL managing director, said: "ITV and RWCL have enjoyed a long working partnership. Through its commitment to the sport and exceptional production values, ITV has played a central role in the promotion and growth of rugby and Rugby World Cup in the United Kingdom and we are looking forward to extending that fruitful partnership over the next two RWC tournaments."
Niall Sloane, ITV controller of sport, added: "ITV has a long association with Rugby World Cup and we are delighted to have secured the next two Rugby World Cups free-to-air for ITV's viewers, particularly as the 2015 tournament takes place in England.
"Rugby World Cup has provided some of sport's most iconic television moments of recent decades and, alongside live coverage of the Fifa World Cup, England football internationals, Uefa Champions League and the FA Cup, it is a key part of ITV1's commitment to high-quality live sport."
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