Dallas Cowboys signs new sponsor 29/07/2010 |
|
| |
| |
Yokohama Tyre Corporation has signed a one-year sponsorship deal with National Football League (NFL) team the Dallas Cowboys.
The agreement includes signage at the new Cowboys Stadium; pre-game, post-game and in-game spots on the team’s flagship radio station; in-stadium displays and in-game announcements on the public address system and on LED boards; as well as hospitality opportunities at select games.
“We’ve had great success the last few seasons with our sports marketing programme,” said Dan King, Yokohama vice-president of sales and marketing. “But we’ve really raised the bar by partnering with the highly visible Dallas Cowboys. They have a huge, passionate fan base in Texas and across the U.S. They truly are America’s Team.
“Our sponsorship agreement is going to generate excitement, foot traffic and sales for our dealers. These types of sports sponsorship programmes offer far-reaching brand visibility and are a great avenue to promote our line-up of tyres.”
Yokohama has now secured 2010 sponsorship deals with Major League Baseball (Los Angeles Angels) and the National Basketball Association (Boston Celtics and San Antonio Spurs), with more NFL announcements to follow in the coming weeks, according to King.
|
| Back |
| |
| |
|
|
 |
Advertisement
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
