Soccer City name to remain – for now 30/07/2010 |
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Soccer City, the South African football stadium that hosted this year’s World Cup final, will keep its name until the High Court makes a decision on its naming rights.
Brescia Bianco-Badenhorst, sales and marketing manager of Stadium Management SA, said the company has decided to refer to the Soweto stadium as Soccer City until August 3, when the High Court in Johannesburg is expected to rule on who owns the naming rights.
The stadium was called FNB Stadium before the World Cup as a result of a sponsorship deal with First National Bank, but its name was changed to Soccer City as Fifa did not want corporate brand names on any of the World Cup stadiums.
FNB launched an urgent application at the High Court to keep the naming rights of the stadium, while National Stadium (Proprietary) Limited – part of Stadium Management SA – said it was granted the naming rights by the City of Johannesburg, after the company was appointed manager of the stadium.
"In the interim [until the court decision], we intend to use the name 'Soccer City' when referring to the stadium," said Bianco-Badenhorst.
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