MP & Silva agrees digital media rights deal with Arsenal 02/08/2010 |
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MP & Silva has signed a six-year deal with Arsenal Broadband Limited that will see the two parties co-produce the English Premier League club’s official international TV programming as well as new multi-platform content.
The latest agreement is an extension of a content acquisition deal signed between Arsenal’s digital arm and MP & Silva last June.
A new joint team will now be responsible for production and content creation for Arsenal Media (formerly Arsenal TV). MP & Silva will continue to distribute Arsenal’s programming outside of the United Kingdom and Republic of Ireland.
"In MP & Silva, we have found a partner with the same international ambitions as our own and with an exceptional track record within the world of sports media,” said Michael Leavey, general manager of Arsenal Broadband Limited. “It's unusual to find an organisation so willing to investigate new creative ways to develop a global media business.”
Andrea Radrizzani, group chief executive of MP & Silva, added: “We share the same vision and objectives as Arsenal. We decided that it would be strategically advantageous if we pooled our resources and expertise collectively to produce and generate original content that will be tailored to overcome media fragmentation challenges, putting us in a better position to engage Arsenal’s estimated 30 million supporters in the United Kingdom and overseas.
“The new Arsenal Media brand reflects the paradigm shift from a traditional television-centric approach, to one that is focused on creating broader, multi-platform content and programme formats that can be effectively delivered and re-appropriated across different broadcast and media channels.”
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