WNBA teams up with Coca-Cola 02/08/2010 |
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The Women’s National Basketball Association (WNBA) and Coca-Cola have announced a new multi-year marketing partnership that will support Live Positively, Coke’s effort to make a positive difference in the world.
The soft drinks giant will work with the WNBA to host ‘FIT Clinics’ at community parks across the United States to engage young people through a variety of fitness skills and drills while stressing the importance of health and nutrition.
WNBA president Donna Orender said: “We are extremely proud to have an elite company like Coca-Cola make a significant investment in partnering with the WNBA.
“Both organisations share a commitment to social responsibility through programmes like WNBA Cares and Coca-Cola's Live Positively, and we are excited to partner on this important initiative.”
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