Sports stars support new Adidas app launch 04/08/2010 |
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Adidas has signed up a host of sports stars, including David Villa, Andy Murray and Jonny Wilkinson, to promote its new mobile application miCoach.
The app was launched this week and "allows smartphone users to turn their phone into a personal coach with GPS pace-triggered voice coaching to colour-keyed pace zones, personalised and sports-specific training plans, workout calendar, navigator and workout feedback," according to the company.
iPhone and iPad users can download the app for free, and it will also be available at a later date for BlackBerry devices.
The athletes will be seen using miCoach in a new ad campaign that breaks this week.
Nick Craggs, marketing director for Adidas UK, said: "MiCoach is coaching made simple, and we are pleased to launch the miCoach app to enable athletes of all ages and abilities to be the best they can be.
"People want apps that are useful and that can help improve their lives. The Adidas miCoach app delivers on both fronts, putting it miles ahead of most branded apps. The fact that this is the first one that can be personalised, based on your athletic goals, makes it even more effective as a training tool."
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