BIG EAST Basketball Championships announces presenting sponsor 09/08/2010 |
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American Eagle Outfitters has signed up as the presenting sponsor of The BIG EAST Men’s and Women’s Basketball Championships for the next three years.
“Sponsorship of The BIG EAST championships is an ideal way for the AE brand to connect with college students,” said Jim O’Donnell, chief executive of American Eagle Outfitters.
“Aligning with a collegiate sports franchise with the prestige and magnitude of The BIG EAST puts our brand at the centre of our customers’ lives in a highly positive, visible way.”
As the presenting sponsor of both tournaments, American Eagle Outfitters will be designated as the official apparel company of The BIG EAST and will receive prominent exposure inside and outside of the host arenas.
"While we are certainly thrilled that American Eagle Outfitters will be the presenting sponsor of our men's and women's basketball championships, we are even more pleased to start what we expect to be a much more expansive and mutually beneficial relationship," added commissioner John Marinatto.
"Not only are we marrying a premier brand to two of the most premier events in all of college athletics, but this relationship will also positively affect each and every one of our more than 5,000 student-athletes competing in 24 BIG EAST Conference sponsored sports."
The 2011 BIG EAST Men’s Basketball Championship will be held between March 8-12 at Madison Square Garden, while the 2011 BIG EAST Women’s Basketball Championship will take place between March 4-8 in Hartford, CT, at the XL Centre.
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