NBA looks for Euro tour sponsors 11/08/2010 |
|
| |
| |
The National Basketball Association (NBA) is looking for commercial partners for the first-ever competitive fixtures to be held in Europe.
The NBA announced this week that the Toronto Raptors and the New Jersey Nets will play two regular season games at The O2 arena in London on March 4 and 5, 2011.
NBA commissioner David Stern told Marketing magazine that the organisation is "always looking" for new sponsorship deals. He said: "We have plenty of negotiations in the pipeline and will be finalising the deals soon."
Max Hamilton, senior director of business development for NBA EMEA, who is overseeing the search for sponsors, added that he is looking to create "innovative platform firsts" for marketers with the new fixtures.
Official NBA sponsors in its domestic market include T-Mobile, Coca-Cola, Budweiser, American Express and Toyota.
|
| Back |
| |
| |
|
|
 |
Advertisement
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
