One of sport’s last tobacco sponsorships to end 11/08/2010 |
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Davidoff’s 17-year partnership with the Swiss Indoors tennis tournament, one of the last tobacco sponsorships in sport, is to end.
Organisers of the event in Basel have revealed that this year’s tournament, which takes place in November, will be the last to be backed by Davidoff.
The ATP World Tour told the tournament in June that the existing sponsorship could not be extended because of worldwide laws restricting tobacco advertising on television.
The tournament was promoted in status last year to an ATP 500 event, giving the tour central control over television rights.
The 2009 Swiss Indoors was therefore broadcast in 150 countries and had a six-fold increase in ratings, although the sponsor’s name was dropped during transmissions.
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