CNN to run Dubai golf ads 11/08/2010 |
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CNN International is to produce a series of commercials to promote the Omega Dubai Desert Classic and the Omega Dubai Ladies Masters, which will be aired on the channel across Europe, Africa, the Middle East and Asia Pacific.
CNN International is in its sixth year as the media partner for ‘Golf in Dubai’. Its in-house production unit Turner Commercial Productions will create the ads.
Mohamed Juma Buamaim, vice-chairman and chief executive of ‘Golf in Dubai’, said: "We are delighted to have CNN International on board and feel their support is vital for us in showcasing Dubai’s attractions to the world and driving tourism to the Emirate.
"Golf has become an integral part of the city's landscape with big names who have either developed their signature courses or are busy developing them, thus adding a touch of their class to the expanding portfolio of golfing facilities.
“We need to attract more and more people from around the world to come and enjoy these excellent facilities that we have for golfers of all levels.
“Driving Dubai tourism through golf is one of the major objectives of Golf in Dubai behind promoting and organising Omega Dubai Ladies Masters and the Omega Dubai Desert Classic.”
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