Asian Games raises almost $450m in sponsorship 12/08/2010 |
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Organisers of this year’s Asian Games in Guangzhou have raised more than 3bn yuan ($443m) in sponsorship – almost a third of the total cost of staging the event, it has been announced.
Fang Daer, the director of marketing for the organising committee, revealed the figures on Wednesday (August 11).
Local media reports have suggested the overall cost of hosting the Games could be more than the 10bn yuan figure being quoted by organisers, but whatever the eventual bill, Fang believes it will be money well spent.
"There is expenditure on Games-related projects such as improving the infrastructure of Guangzhou city through a better transport system, and on improving air and water quality," Fang said.
"But this expenditure will help provide a better living environment for the citizens of Guangzhou.
"All the spending is under tight scrutiny and what it puts in place can leave a legacy for the people."
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