ESPN launches goals app 13/08/2010 |
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ESPN is launching a mobile phone application allowing users to watch video footage of Premier League goals “usually within minutes” of them being scored.
ESPN Goals will offer news and live scores free, with the complete video service priced at £3.99 a month or £29.99 for the season. It will be available to UK users as an app on the iPhone or Android and through ESPN's mobile site.
ESPN has the television rights to 23 Premier League matches this season, but UK mobile highlights rights for all the league's games for the next three years.
It is positioning the mobile video service as the first place to see all goal highlights, "usually within minutes of the action on the pitch", ahead of TV programmes such as Match of the Day on the BBC and BSkyB's Football First. The mobile highlights are also ahead of the window for online rights, which are held by Yahoo.
The broadcaster said it can get highlights out quickly after goals are scored, except during the "protected TV window" from 2.45pm to 5.15pm on Saturdays.
Tom Gleeson, vice-president of digital media for ESPN International, said: "Mobile media has seen dramatic growth in recent years and has proven to be a significant and important part of the way people connect to the sport they love.
“ESPN Goals will serve as a fantastic complement to our television business in the UK."
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