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Total Sports Asia (TSA) has agreed a deal to distribute media content for Olympic boxing worldwide.

TSA will be responsible for television, broadband and mobile rights, which were acquired in a deal with the International Boxing Association (AIBA).

The agency will be distributing the Women’s World Boxing Championships, to be held in Barbados in September, as part of the deal. The event will be the first Women's World Championships to be held since the IOC's historic decision to include women's boxing at the London 2012 Olympic Games.

TSA will also offer the AIBA World Championships 2011 which will be held in Baku, Azerbaijan, with coverage from the semi-finals and finals. Other events on the AIBA calendar are the President’s Cup, the European Elite Championship and the continental Olympic qualifying events.

Executive vice-president of media at TSA Julian Jackson said: “TSA has a long history of distributing boxing but the professional version of the sport has fallen off most people’s radar in the past few years due to confusion over who is the real world champion and also the less-than-transparent nature of the business, including fighters avoiding each other plus many dull match-ups.

“Olympic boxing is completely transparent with the on-screen scoring, short but exciting ring action and you have knock-out tournaments that find true champions at each weight category. This is a great opportunity for broadcasters to get boxing in its truest and most legitimate form.”