Chang to sponsor Premier League coverage in Asia 17/08/2010 |
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Thai beer Chang has signed a three-year deal with ESPN STAR Sports to sponsor the Asian broadcaster’s coverage of the English Premier League.
Charles Less, senior vice-president of advertising and digital media sales at ESPN STAR Sports, said: “We’ve developed a wide range of effective and creative advertising solutions along with our enhancements to strengthen our BPL coverage, and our extensive reach across Asia provides an excellent platform for Chang Beer to take its business strategies to new heights.
“This broadcast sponsorship signals Chang Beer’s confidence in our ability to add value to their brand, and demonstrates how we effectively help our clients strengthen their connection through use of innovative, customised media solutions that engages viewers.”
Chang also sponsors EPL team Everton.
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