Jaguar inks Manchester City deal 18/08/2010 |
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Manchester City has signed up Jaguar as the club’s official automotive partner for the next three seasons.
Jaguar branding will appear around the City of Manchester Stadium at all home league and domestic cup games as part of the deal, which runs until the end of the 2013 Premier League season.
Manchester City chief executive Garry Cook said: “Jaguar is without doubt one of the world’s most respected car manufacturers and a much-loved national institution. It gives us great pride to be partners with such an iconic brand, deeply rooted in Britain’s proud automotive history.
“Like Manchester City, Jaguar is entering a new and exciting period in its history. They join the MCFC family of partners who are all recognised as world leaders in their respective fields from aviation, telecommunications, industrial projects, sportswear, tourism and now automotive.”
Geoff Cousins, managing director of Jaguar UK, added: “Manchester City Football Club is in the process of transformation and rebranding to become one of the best football clubs in the world. This partnership is a long-term commitment and one we hope will have global reach.
“Manchester is a very important city for sales of Jaguar. It is a dynamic, sporty, metropolitan area with a customer base we value greatly as a company. I am delighted to have this relationship with MCFC and wish them all the best for the coming season.”
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