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Glasgow giants Celtic and Rangers have signed a multi-million-pound sponsorship with the Lomond Audi Group.

The deal will see Lomond, operator of the Glasgow, Edinburgh, Stirling and Ayr branches of Audi, provide cars for players, management and backroom staff.

Lomond Audi sales and marketing director Derek Clelland said: "Our sponsorship of Celtic and Rangers is a great opportunity for Lomond Audi to enhance awareness of our centres in Glasgow, Edinburgh, Stirling and Ayr, and fits with our objective to promote the Audi brand throughout Scotland.”

Martin Bain, Rangers chief executive, added: "Lomond Audi are investing heavily in their brand, utilising the power of football and Rangers, and I am confident our association will benefit both parties. This club prides itself on developing long and fruitful partnerships and we look forward to a prosperous and mutually beneficial relationship."

And Celtic chief executive Peter Lawwell said: "Lomond Audi has a track record of quality and success and we are very pleased, in a difficult market, to agree such a significant deal. We see this new partnership as one which will deliver great benefit to all parties and we look forward to enjoying a successful relationship.”