The International Association of Athletics Federations (IAAF) has announced a raft of new broadcasting deals.
A deal for TV rights (terrestrial, cable and satellite) which include the 2010 IAAF/VTB Bank Continental Cup and the 2011 IAAF World Championships has been agreed by the IAAF’s marketing partner Dentsu and OTI, the organisation of television networks in Latin America.
The deal covers 15 territories – Bolivia, Chile, Colombia, Costa Rica, Cuba, Ecuador, El Salvador, Guatemala, Honduras, Nicaragua, Panama, Paraguay, Peru, Uruguay, and Venezuela – and is the largest signed between the IAAF and OTI.
Meanwhile, individual broadcasting deals have been agreed by Dentsu with ASTRO, for the territories of Malaysia and Brunei for all IAAF World Athletic Series (WAS) events until 2013, and with VCTV for the territory of Vietnam for all WAS events until 2013, starting with the 2010 IAAF/VTB Bank Continental Cup.
Following the conclusion earlier this year of a four-year non-exclusive pay TV deal with Supersport for Sub-Saharan Africa, IEC – the IAAF’s marketing partner for Europe and Africa – has now finalised two additional deals in the territory.
The first is with start-up pay channel Zuku TV, for nine Eastern African territories – Kenya, Zambia, Malawi, Uganda, Eritrea, Burundi, Rwanda, Tanzania and Ethiopia – until 2013. The agreement means WAS events will be covered by two pay channels in the territory for the first time.
IEC has also negotiated the first terrestrial deal for the territory of Ghana, until 2013, with a consortium of broadcasters led by Crystal TV and also including Ghana Broadcasting Corporation, TV Africa and ETV-Ghana.
It is expected that IEC will announce additional deals for Sub-Saharan Africa in the near future.
