KC renews Hull stadium deal 23/08/2010 |
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KC has renewed its stadium naming rights deal with Hull City until 2025.
KC has been a key partner of the venue since it opened in December 2002. It was originally known as the Kingston Communications Stadium, though the company has since shortened its name to KC.
Hull owner Russell Bartlett said: "The confidence which KC have displayed in agreeing this long-term deal is fantastic news.
“KC are a company committed to the community, and it is clear from our discussions that they have been impressed by our commercial and community strategies.
“For our part, we need to partner with organisations who understand their corporate social responsibility but who also see us as a credible commercial proposition. In this respect, KC have proved the perfect partners."
Nick Thompson, KC's director of consumer services, added: "The development of the KC Stadium marked an important turning point in the regeneration of the city, and it holds a place in the hearts of local people both as a symbol of Hull's improving fortunes and as the home of Hull City AFC.
"KC has been proud to be associated with the stadium since it opened in 2002, and our commitment to this fantastic community facility and to the club remains as strong as ever.”
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