Sunderland agrees double deal 23/08/2010 |
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Sunderland has signed up Paddy Power as the club’s exclusive online betting partner for the next two years.
As part of the new agreement, the bookmaker will offer improved odds to all Sunderland supporters as well as a free £20 bet when they open an account online and stake their first £10.
Power himself said: "We love our sport and love our football and we'll be going all out to give the fans the best odds, the biggest range of markets and all the team betting specials that add that bit of spice to your matchday fun.
“With the Black Cats and the Irish joining forces together, we could generate that little bit of luck all teams need for [manager] Steve Bruce and the boys to claim a bit of glory."
The Paddy Power deal follows Sunderland renewing its existing contract with Dutch brewer Heineken.
Heineken-owned brands Strongbow, Foster's, Bulmers, Kronenbourg and John Smith's will served at the Stadium of Light and the ground’s North Stand will be officially known as the Strongbow North Stand.
Gary Corney, Heineken UK regional sales director, added: "We are delighted to team our flagship cider brand with Sunderland Football Club and the Stadium of Light and continue to support our growing distribution in the North East region.”
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