RWC 2011 signs up DHL 07/09/2010 |
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DHL has signed a deal to become the official logistics partner of the 2011 Rugby World Cup in New Zealand.
The company will be responsible for ticket distribution as well as express shipments and international and domestic freight movements for Rugby World Cup Limited and the International Rugby Board, including the delivery of competing teams’ equipment.
DHL Express chief executive Ken Allen said: “Rugby is about passion, teamwork and a can-do spirit and those are characteristics that can be attributed to DHL Express as well.”
Bernard Lapasset, chairman of Rugby World Cup Limited, added: “The appointment of a globally renowned brand and a world leader in the logistics industry further underscores Rugby World Cup’s considerable global prestige and appeal.
“We look forward to working with DHL over the next 12 months to further the promotion of the game around the world as the sporting community looks forward to another memorable and exciting tournament.”
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