NBA opens Russian office 15/09/2010 |
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The National Basketball Association (NBA) has announced it is opening an office in Moscow as part of its ongoing effort to bring the league closer to its growing fanbase in Russia and Eastern Europe.
It has also hired Egor Borisov who will serve as vice-president of Russia and Eastern Europe. He will lead the NBA’s business and basketball development efforts, working closely with partners and various basketball entities to further grow the sport in the region.
Borisov will report to senior vice-president of NBA Europe Sophie Goldschmidt, who heads the NBA’s London office and directs league activities in Europe, the Middle East, and Africa.
“Basketball and the NBA are extremely popular throughout Russia and Eastern Europe,” said Borisov. “I am excited to join the NBA and look forward to representing such an iconic brand as we grow the game both on and off the court.”
Borisov comes to the NBA from NBC Universal, where he was managing director for Russia and the Commonwealth of Independent States (CIS).
The NBA has offices in 16 markets worldwide, including seven in the Europe, Middle East, and Africa region: the headquarters in London, Istanbul, Johannesburg, Madrid, Milan, Moscow, and Paris.
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