Sports Revolution makes social media move 16/09/2010 |
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Sports Revolution, the largest media rights owner in UK football stadia, is expanding into the social media arena with a 40 per cent acquisition of sport fansite publisher Snack Media.
Snack Media has built and runs a stable of 10 fan-based sports websites, including two of the fastest-growing football fansites – Football FanCast and FootballTransferTavern.
Other sites run by the company, which describes itself as a “one-stop-shop of fan opinion”, include Liverpool fansite Live 4 Liverpool and Manchester United portal The Busby Way.
Antony Marcou, managing director of Sports Revolution, said: “We connect advertisers with fans at matches every Saturday, but Snack Media allows us to continue that relationship all through the week. Football is a thriving environment for social media. This helps us tap into the media value of this exciting space.”
The deal sees 20 per cent of Snack Media acquired by Sports Revolution and 20 per cent by its executive chairman and majority shareholder, the media entrepreneur Chris Ingram.
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