Intersport appointed retail licensee for Euros 20/09/2010 |
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Uefa and Adidas have announced the appointment of Intersport as the official sports shop of licensed products for Euro 2012 and Euro 2016.
Dedicated spaces will be made available within Intersport stores in 20 countries, including 800 stores across Europe.
The retailer will also operate on-site sales in the stadiums and fanzones at both tournaments on an exclusivity basis.
The deal was agreed after Adidas transferred its licensee rights to Intersport, which successfully sold licensed products in its stores for the Euro 2008 tournament.
Franz Julen, chief executive of Intersport, said: "The co-operation with Uefa and Adidas enables us to further differentiate from the competition and to continue strengthening our position as the world's biggest football retailer."
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