Sony Ericsson hires sponsorship head 20/09/2010 |
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Sony Ericsson has appointed Matt Beavis to the newly created position of UK head of PR and sponsorships.
Beavis, who joins the mobile phone manufacturer in October, will report to David Hilton, marketing director of Sony Ericsson UK and Ireland, and Louise Forbes, head of communications.
Beavis joins from Brando, where he was a director working on the agency’s Sony Ericsson business for five years and managing its sponsorship properties, including the Sony Ericsson B-Boy Championships and the 2010 FIFA World Cup. Before joining Brando, he was PR manager at the AA.
Previously, UK PR and sponsorship activity fell under the remit of Richard Dorman, Sony Ericsson’s senior marketing manager for UK & Ireland, who is moving to the role of senior marketing partnerships manager in the company’s global marketing team.
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