Sky bags Masters rights 22/09/2010 |
|
| |
| |
Sky Sports has been awarded the rights to televise the US Masters golf tournament live and in 3D.
The satellite broadcaster will show all four days of the event at Augusta, Georgia, as well as the warm-up Par-3 Contest, while terrestrial rival the BBC – which has held the exclusive UK rights for 24 years – will cover just the last two days of play.
Sky already broadcasts live coverage of the other two US major championships – the US Open and US PGA –as well as the Ryder Cup. The BBC covers the four days of the British Open – the final major in the quartet of championships.
Billy Payne, chairman of Augusta National Golf Club and the Masters Tournament, said: "We consider ourselves fortunate to have two committed television partners who are able to reach both new and established audiences throughout the UK.
"This agreement was successful in both preserving a long-term partnership, and adding a new dimension to our coverage in the UK."
Sky Sports has shown live golf coverage since 1991 and managing director Barney Francis added: "Sky Sports is now the only place to see all four days of the Masters, live. Next year’s Masters will be the first shown live on Sky Sports – the first with the Par-3 Contest scheduled live on TV – and the first of golf’s majors to be shown in 3D."
The first golf tournament to be broadcast in 3D will be the Ryder Cup, which starts next week.
Francis continued: "Coverage of the Masters in 3D will give a unique view of the tournament and really capture the contours of the stunning Augusta National course."
|
| Back |
| |
| |
|
|
 |
Advertisement
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
