Bumper new series for British flat racing 24/09/2010 |
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Ascot racecourse will host the richest-ever day's racing next year as part of efforts to rebrand and boost the profile of the sport amid funding concerns and a fixture reduction in 2011.
The planned British Champions' Series will encompass the key flat racing festivals, featuring 35 existing premier races staged at 10 English racecourses.
Industry figures hope it will rank alongside high-profile race meetings such as the Breeders' Cup in the United States and France's Prix de L'Arc de Triomphe in terms of prestige, reports Reuters.
More than £13m in prize money will be on offer and the series will culminate with over £3m to be won on British Champions' Day, to be staged at Ascot on October 15, 2011.
The joint-initiative between The Jockey Club, Ascot and Newmarket racecourses, and Racing for Change aims to broaden the appeal of the sport.
Leading jockey Frankie Dettori said: "This is one of the toughest periods that British horse racing will ever have to face.
"Our racing is the best in the world and Ascot is a world-class venue at any level so it is fantastic that the industry is doing everything to help itself at this time.
"This will equal the Melbourne Cup, the Breeders Cup' and the World Cup in Dubai who have all led the way over the years with high-class events."
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