Schweppes agrees sailing deal 27/09/2010 |
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Schweppes Australia has signed up as the official non-alcoholic beverage partner of the World Sailing Championships.
Schweppes will join Leeuwin Estate and Little Creatures in making sure athletes, support teams and sponsors are supplied with “world-class” beverages. Schweppes will have the exclusive rights to soft drinks, energy drinks, juice and water.
Perth 2011 director of commercial operations Darren Beazley said: “With any sporting event, it is crucial to have the right partners involved.
“Perth 2011 undertook a national search for the right non-alcoholic beverage partner and is delighted that Schweppes has made this commitment to the World Championships.
“Schweppes has a fantastic range of beverages, from Gatorade in the sports drink segment through to Cool Ridge Spring Water.
“When you have over 500,000 spectators attending an event, it’s important to have a company that is able to meet the demand and Schweppes Australia is that partner.”
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