England 2018 predicts bumper profits 07/10/2010 |
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The England 2018 bid team has promised Fifa profits of more than £160m if the country is chosen to host the World Cup.
The campaign team also announced this week that all ticket-holding fans and accredited media and other personnel would be eligible for free travel on match days and that Fifa's requirement of having 60,000 hotel rooms contracted to house guests had been met.
In addition, all 32 competing finalists would be hosted by a Premier League or Football League club and would have the use of all of that club's medical and training facilities.
The England bid estimates revenue of £602m from ticketing with the costs of the tournament put at £441m, based on 94 per cent stadium occupancy.
England is bidding to stage the 2018 event along with Russia, the United States and joint bids from Netherlands/Belgium and Spain/Portugal.
The England bid announced 18 new commitments to Fifa on Wednesday (October 6) in a ‘Pledges to Partners’ document highlighting how the World Cup in England would benefit six major stakeholders – Fifa, the participating teams and players, fans, commercial partners, the global media and the World Cup legacy.
"A World Cup in England would make a projected profit for Fifa of £161m ($240 million) from the Local Organising Committee alone," said the document.
Bid chief executive Andy Anson added: "We believe these [18 new commitments] provide a clear demonstration of why we would be the best possible partner for Fifa and the global football family.
"Fifa can use England 2018 as a launch pad for more direct investment around the global football family – creating not only the greatest financial value but also the greatest social value."
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