RWC announces Coca-Cola deal 08/10/2010 |
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Coca-Cola has signed a deal to become the official supplier of non-alcoholic beverages for the 2011 Rugby World Cup in New Zealand.
The announcement extends Coca-Cola’s long association with the event that stretches back to Rugby World Cup 1995 in South Africa.
Rugby World Cup Limited chairman Bernard Lapasset said: “The extension of this special partnership with one of the world’s most recognisable brands further enhances the enormous prestige and attraction of Rugby World Cup in the global marketplace.
“We look forward to working closely with Coca-Cola to promote rugby around the world as the global sporting community counts down to the start of Rugby World Cup 2011 in just under a year’s time and a tournament that looks set to position rugby in new markets around the world, reaching out to new communities and audiences.”
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