ITTF signs up TSA 11/10/2010 |
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Total Sports Asia (TSA) has agreed a deal to take over the global distribution of media rights for all International Table Tennis Federation (ITTF) events over the next six years, as well as the sponsorship rights for ITTF Pro Tour events.
TSA will work closely with TMS International, which is the ITTF’s long-serving agency.
ITTF president Adham Sharara said: “The ITTF is very pleased with this new and creative alliance between the ITTF, TSA and TMS International, which will allow each partner to fully reach its objectives within a collective and comprehensive marketing force.
“By combining the strong points of each partner in the alliance, our sport will rise to new heights in terms of exposure and financial stability. We look forward to the development of table tennis around the world and to see our events receive maximum exposure on TV screens.
“We are also confident that we can deliver a very high ratio of value for money to all the sponsors that will join our alliance.”
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