MP & Silva to handle Movistar Open rights 11/10/2010 |
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MP & Silva has signed a long-term distribution agreement for the media rights to ATP Tour tournament the Movistar Open.
The multi-year deal will see the agency exclusively distribute the media rights of the ATP World Tour 250 series event worldwide, with the exception of Chile, and will encompass all media platforms and television in any form, including terrestrial free-to-air television, satellite and cable television, Internet Protocol television (IPTV), as well as wireless technologies for mobile devices, and the internet.
“We are pleased to cement our co-operation with MP & Silva, who have vast expertise in managing and distributing rights of world-class sports events, and we are now well-poised to grow on a global stage,” said Álvaro Fillol, tournament director of the Movistar Open.
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