Emirates agrees Dubai World Championship deal 12/10/2010 |
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Emirates has signed up as the official airline of the European Tour’s season-ending Dubai World Championship in November.
With the addition of the Dubai World Championship to its golf sponsorship portfolio, Emirates now supports nine European Tour tournaments, including the Ryder Cup.
Emirates will be involved in the three tournaments that count down to the Dubai showpiece – the WGC-HSBC Champions in China, the Barclays Singapore Open and the UBS Hong Kong Open
HH Sheikh Ahmed bin Saeed Al-Maktoum, chairman and chief executive of Emirates Airline and Group, said: “The European Tour stages tournaments at many of the 25 destinations on our European network, as well as at a number of the 80 other locations we fly to across the globe, so it really is a perfect fit for Emirates.
“Having already joined forces with the European Tour for The Ryder Cup, and taking into account the tremendous success of the first Dubai World Championship in 2009, the benefits of extending our relationship were clear.
“We already sponsor a number of tournaments on The Race to Dubai schedule so it made sense for us to become involved with the final event of the season, especially with it being held at our home base.
“The Dubai World Championship is a spectacle of sport followed by millions around the world and, as well as thrilling spectators both here and on TV, it will consolidate Dubai’s status as a venue capable of hosting major international sporting events.
“Emirates has a great affinity with golf and it is exciting to be strengthening our commitment to the sport further by supporting a tournament which will bring the world’s finest players to Dubai.”
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