Lancashire planning to sell Old Trafford naming rights 13/10/2010 |
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Lancashire County Cricket Club is looking to sell the naming rights to its Old Trafford ground.
Earlier this year, Durham agreed a six-year deal which saw the Riverside become the Emirates Durham International Cricket Ground, while Surrey's home has been sponsored by Fosters and AMP in the past and is now the Brit Oval.
But Lancashire, which is hoping to host an Ashes Test in 2013 once redevelopment work on the stadium is complete, is keen to keep the Old Trafford name within any possible sponsorship deal, reports the Manchester Evening News.
“We will explore all options – it is in our minds to sell the naming rights,” said Lancashire chief executive Jim Cumbes.
“But it would have to be right for the ground because Old Trafford is such an iconic name and such a strong brand.
“Half the world knows it as a football ground and the other half know it as a cricket ground.
“If it fits with the name of Old Trafford then it is something we are looking at.”
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