Sportspark unveils rebrand 13/10/2010 |
|
| |
| |
Sportspark, one of the UK’s largest community sports venues based in Norwich, has kicked off a rebrand as it enters its 10th anniversary year.
The move aims to make it clearer that the facilities are open all day, every day for the community.
Sportspark, which is based at the University of East Anglia, offers world-class facilities to all members of the public, including swimming pools, sports halls, an indoor climbing wall and an eight-lane athletics track.
The re-brand – which includes a new logo, website, advertising campaign and promotional literature – has been carried out after market research.
It found that despite more than one million community visits a year, there was still a perception of Sportspark being solely for those at the University of East Anglia or for elite athletes.
Keith Nicholls, director of Sportspark, said: “It is really important that the local community are aware that we are open to people of all ages and abilities who want to get more active.
“From those questioned in our market research, we found 80 per cent of people in the local community don’t take part in any exercise or sport.
“They agree that they should exercise for health reasons, but their perception is that sports facilities are geared towards the committed and elite, not the average person.
“Our new branding aims to demonstrate that Sportspark is open every day for all the community.”
|
| Back |
| |
| |
|
|
 |
Advertisement
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
