Delhi 2010 well short of sponsorship target 14/10/2010 |
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The Delhi Commonwealth Games raised less than half of its sponsorship target, organising committee chairman Suresh Kalmadi has revealed.
The event, which ends on Thursday (October 14), attracted sponsorships worth about 3.8bn rupees ($85m), compared with the aim of 9.6bn rupees.
State-run Indian Railways is the lead partner of the Games, according to the Delhi 2010 website. Central Bank of India, Air India, NTPC and Hero Honda Motors are listed as partners.
Tissot, the watch brand owned by Swatch Group, and Tata Motors, India’s biggest commercial vehicle maker, are sponsors, while Coca-Cola and Reebok are among the four co-sponsors.
The build up to the Games was beset by problems and Unni Krishnan, managing director at the Indian unit of consultant Brand Finance, told Bloomberg: “I’m not surprised they have fallen short of investors. It was all conducted in such a shoddy fashion that it doesn’t inspire trust among stakeholders.”
The Government spent $4.6bn upgrading stadiums, refurbishing roads, and building overpasses and power and water utilities to stage the Games that are held every four years.
Organisers have also struggled to fill stadiums. About 1 million tickets were sold as of October 12 – well down on the initial target of 1.7 million.
The Melbourne Commonwealth Games in 2006 attracted eight major partners including BHP Billiton, Qantas Airways and National Australia Bank. The second tier of 15 sponsors included Cadbury Schweppes, PricewaterhouseCoopers and Konica Minolta Holdings.
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