MP & Silva wins NBA contract 15/10/2010 |
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MP & Silva has been appointed to distribute National Basketball Association (NBA) programming across the Scandinavian region.
Under the terms of the multi-year agreement, MP & Silva will distribute NBA television programming in Sweden, Denmark, Norway and Finland for four seasons starting from October 2010, across all television platforms.
The partnership will cover the entire NBA season, including NBA All-Star weekend, Play-offs, and the NBA Finals.
“We are very excited and pleased to cement our relationship with the NBA, which is indisputably one of the world’s most prestigious and celebrated sports brands,” said Riccardo Silva, president of MP & Silva.
“We are deeply gratified and honoured that the NBA has entrusted us to distribute their television programming. We will strive to achieve their strategic objectives, which are to effectively reach out, engage and serve its legions of fans in Scandinavian countries and further extend the NBA’s regional footprint.”
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