HSBC signs Open golf deal 18/10/2010 |
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HSBC has been named as a patron of The Open Championship for the next five years.
The deal sees HSBC become the official banking partner of The Open which next year returns to Royal St George's in Kent.
The R&A;'s chief executive Peter Dawson said: "We are very pleased to welcome HSBC. The Open is golf’s oldest major championship and its most international.
“For many years, The R&A; has looked to establish relationships that help golf’s growth globally. As The R&A; seeks to engage in and support activities to grow the game, a partnership with 'the world's local bank' is a natural progression."
Giles Morgan, group head of sponsorship at HSBC, added: “The Open Championship is, without a doubt, one of the world’s most important golf tournaments and HSBC is very honoured to become a patron.
“Golf sponsorship continues to be an important investment tool for us to grow and sustain our business and brand. This new partnership is an exciting opportunity to take our current activity with professional and grassroots golf in both established and emerging markets to a new level.”
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