Nissan and Eurosport extend partnership 18/10/2010 |
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Eurosport and Nissan have once again teamed up to create a showcase for adventure sports across Europe.
With major on-air and online coverage, the partnership raises the profile of freeriding and the athletes behind the sport.
Eurosport is producing a weekly TV magazine show, Freeride Spirit, which follows freeriders during the winter season and covers the 2011 season of the Freeride World Tour, an event co-founded by Nissan in 2008.
As well as the TV series, broadcast every Tuesday in prime time on Eurosport International, the partnership includes a dedicated video section on Eurosport’s online platform. Running until May 2011, the section will feature Freeride Spirit episodes, exclusive content and a prize competition which launches this month.
Bruno Mattucci, marketing communications general manager at Nissan Europe, said: "We are pleased to be collaborating with Eurosport again on the production of a TV programme featuring our Nissan athletes.
“An example of Nissan’s challenger marketing approach, the Freeride Spirit TV series generates considerable content which is of interest to our target customer – engaging content which in turn serves to feed the Nissan brand by injecting it with personality and emotion.
“The first year’s viewing figures were very positive and we are looking forward to continuing the Nissan story over the next seven months of broadcast. With the Freeride Spirit and the Freeride World Tour, Nissan once again ensures its place as the dominant brand in the sport of freeriding.”
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