Sunset+Vine to produce third series of Mobil1 The Grid 19/10/2010 |
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Sunset+Vine has announced it will once again team up with ExxonMobil for a third series of its advertiser-funded programme Mobil1 The Grid in 2011.
The UK TV sports specialist will produce and distribute the weekly round-up of the latest news from the motorsport world.
The 30-part series, which was created in 2009, is now being shown in more than 200 countries via 61 broadcasters.
Ian Sollors, head of branded content at Sunset+Vine, said: “Obviously we’re delighted to be extending our partnership with ExxonMobil for a third year and we’re excited about growing and developing the programme further.
“The agreement is not only testament to the success of Mobil 1 The Grid internationally but underlines Sunset+Vine’s position as the market leader in the creation, production and distribution of advertiser-funded programming.”
The 2011 series will start in March to coincide with the beginning of the motorsport season.
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