Kia sponsors FA Cup coverage 25/10/2010 |
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Car company Kia Motors has signed a deal to sponsor ITV's coverage of the FA Cup.
The agreement was brokered by ITV Commercial and agency MPG Media Contacts, and includes broadcast sponsorship on ITV1, ITV1HD and ITV4, online sponsorship at ITV.com and sponsorship across ITV's interactive and mobile platforms.
Lawrence Hamilton, general manager of marketing communications at Kia, said: "The role of sponsorship is to raise awareness of brands and engage with consumers.
"To this end, our sponsorship of ITV's coverage of the FA Cup in 2011 has taken a unique direction in creating three characters who we've called Keith, Ian and Andy. They represent Kia and will reveal their passion for the FA Cup as we follow their adventurous journeys to and from the games."
Gary Knight, brand partnerships director at ITV, added: "ITV is proud to be the home of live free-to-air football and the FA Cup is an integral part of that offering.
“We're really excited to have Kia Motors on board across all of ITV's platforms for what promises to be yet another great season for the world's most famous domestic football competition."
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